We invite you to become a member and participate with your colleagues in this community of Wine Country Ambassadors.

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CANVAS is the ONLY organization that empowers your local Hospitality Community through both B2B connections that effectively serve your business and the Wine Country Travel Enthusiast.

We want you to get the most from your Concierge Alliance membership!

CANVAS is made up of over 900 members and it’s communications outreach informs over 15,000 Hospitality Professionals weekly. It is well rounded for maximum impact through communication channels, networking, websites, training and education, reinforcement of professional excellence and the CANVAS Trade Show, and direct consumer outreach.

Start brainstorming how you can make use of the variety of Concierge Alliance features.

Access: Each company membership comes with the participation opportunities below for all your employees.

Outreach to two audiences, B2B & Consumers via: 

  • CANVAS Weekly Insider – Showcase your events and news weekly to Hospitality Professionals and Wine Travel Enthusiasts.
  • The CANVAS Experience Magazine  (Canvassing Wine Country). In both print and digital this comprehensive upscale publication reaches a growing number of Wine Country Travel Enthusiasts three times per year – Winter/Holiday, Spring/Summer, Autumn/Harvest!


Networking: CANVAS has built a broad and strong community, the result of repeat opportunities for Hospitality Professionals to connect regularly.

  • CANVAS Connects – Predictable opportunity that brings together approximately 150 Hospitality Professionals alternating quarterly between Sonoma and Napa. It presents the opportunity to showcase your brand and products to our Professional Recommenders.
  • Quick Connects – A very popular one-on-one opportunity to spread awareness of your business and connections with colleagues. Attendance limited to 50 CANVAS Members only.
  • And of course, networking opportunities at all CANVAS educational and other activities.
Corporate Meeting and Event Trade Show showcasing Wine Country resources to corporate meeting and event planners invited from outside the area.
Education: CANVAS serves the important need for sustaining and expanding the knowledge and experience necessary to be a top professional in Hospitality.

  • Research Days visiting locations throughout Napa & Sonoma
    • For CANVAS member Concierges and Tour Guides,
    • and now for San Francisco, Silicon Valley and Sacramento Corporate Meeting & Event Planners
  • Sonoma Appellation Series
  • Beyond the Bottle about regional offerings for guests unrelated to wine
  • Marketing Seminars
  • Value of Video
  • Social Media
  • DTC marketing
  • Marketing to the Chinese Visitor
Hospitality Training with Holly Stiel:

  • In person presentations several times per year
  • The “Holly Now” Video Training Program (See www.HollyNow.com)
 CANVAS Branded Calendar Network offering both an attractive calendar with photo and video enhancement for members to use on their own website, with an infrastructure so that an event entered once appears on multiple calendars with singular editing resulting in broader exposure.  


 CANVAS Excellence Awards highlighting and rewarding those Hospitality Professionals who go above and beyond for their guests.

Website interface:

  • Create your profile with descriptions of your services, searchable information, and media (photos, video, virtual tours and more!)
    • For industry referrals
    • And soon directly to the Consumer via the new consumer website
  • Be proactive and search for members you wish to do business with.
  • Regional event calendars
  • Searchable resources
  • Interactive Map
  • Itinerary Builder

Additional Benefits include discounted relationships with Hospitality Businesses.

CANVAS brings our Hospitality Community together and strengthens it! Benefit from it and support it!

Prices: (for 12 months from date of signing)

  • Winery levels:
    • Under 5,000 cases – $750
    • 5,000 – 75,000 cases – $875
    • over 75,000 cases – $1,000
  • Breweries & Spirits $750
  • All other businesses $600
  • Individual Concierges and Tour Guides $75 per year 
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Questions? Call:    707 254-5495 or info@ConciergeAlliance.com

We look forward to serving you!