Welcome to myVinotype™

Welcome to the world of better understanding your personal preferences and exploring what we call ‘sensory sensitivities’!

Take a moment to experience the “Vinotype” methodology. It will add another layer to your understanding of your personal wine preferences, and also empower you to drink the wines you love!

myVinotypeLearn your Vinotype by clicking on image to the right.

Have fun sharing this link with others to explore wines (and visit wineries) that you (specifically) LOVE!

About Tim Hanni: For 30+ years, America’s first Master of Wine, Tim Hanni, has conducted consumer research, focus groups and wine industry + consumer education focused on topics to enhance Wine Enthusiasts experience of wine.

A brief overview of traits, preferences and opportunities of the four “Vinotypes” below:

Highest level of taste sensitivity ~ needs sweetness to offset other tastes
Prefer sweet wines by declaration
Preferred wines: Riesling, White Zinfandel, Sangria, fruit flavored wines, Chardonnay
Language: Sweet, smooth, fruity
Guest preference opportunities: Moscato, sweet Riesling, other sweet wines

Very high taste sensitivity
Primarily prefer dry and slightly off-dry wines by declaration
Preferred wines: Pinot Grigio, dry Riesling, light reds
Language: dry, light, fruity
Guest preference opportunities: dry, less intense whites or rosés and very smooth, lighter intensity reds.

Moderate taste sensitivity
Wine preferences run a complete spectrum of styles and flavors
Language: dry, balanced, fruity
Guest preference opportunities: very open to exploring, have very wide range of flavor acceptability

Least likely to have problems with taste sensitivity ~ the stronger the better
Prefer big red wines
Language: point ratings, complex, bold, intense
Guest preference opportunities: big reds

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