Content—What We Do 2018-04-05T12:33:41+00:00


We invite you to become a member and participate with your colleagues in this community of Wine Country Ambassadors.

CANVAS is the ONLY organization that’s sole mission is empowering your local Hospitality Community through B2B connections that effectively serve your business.

We want you to get the most from your CANVAS membership!

CANVAS is made up of over 1,100 members and it’s communications outreach informs over 15,000 Hospitality Professionals weekly. It is well rounded for maximum impact through communication channels, networking, websites, training and education, reinforcement of professional excellence and the CANVAS Trade Show, and soon direct consumer outreach.

Start brainstorming how you can make use of the variety of CANVAS features.

Access: Each company membership comes with the participation opportunities below for all your employees.

Website interface: 2 websites for visibility

  • Create your profile with descriptions of your services, searchable information, and media (photos, video, virtual tours and more!)
    • For industry referrals
    • And soon directly to the Consumer via the new consumer website
  • Be proactive and search for members you wish to do business with.
  • Regional event calendars
  • Searchable resources
  • Interactive Map
  • Itinerary Builder

Outreach to two audiences, B2B & Consumers via: 

  • CANVAS Newsletter – Be informed about what’s going on in Wine Country and make sure others know your news! Bi¬monthly to our database of over 15,000 Hospitality Professionals. And soon to a growing Consumer base.
  • CANVAS Event Blast – Showcase your events weekly to Hospitality Professionals and Consumers.


Networking: CANVAS has built a broad and strong community, the result of repeat opportunities for Hospitality Professionals to connect regularly.

  • CANVAS Connects – Predictable opportunity that brings together approximately 150 Hospitality Professionals alternating quarterly between Sonoma and Napa. It presents the opportunity to showcase your brand and products to our Professional Recommenders.
  • Quick Connects – A very popular one¬-on-one opportunity to spread awareness of your business and connections with colleagues. Attendance limited to 50 CANVAS Members only.
  • And of course, networking opportunities at all CANVAS education and activities.
Corporate Meeting and Event Trade Show showcasing Wine Country resources to corporate meeting and event planners invited from outside the area.
Education: CANVAS serves the important need for sustaining and expanding the knowledge and experience necessary to be a top professional in Hospitality.

  • Research Days visiting locations throughout Napa & Sonoma
    • For CANVAS member Concierges and Tour Guides,
    • and now for San Francisco, Silicon Valley and Sacramento Corporate Meeting & Event Planners
  • Sonoma Appellation Series
  • Beyond the Bottle about regional offerings for guests unrelated to wine
  • Marketing Seminars
  • Value of Video
  • Social Media
  • DTC marketing
  • Marketing to the Chinese Visitor
Hospitality Training with Holly Stiel:

  • In person presentations several times per year
  • The “Holly Now” Video Training Program (See
 CANVAS Branded Calendar Network offering both an attractive calendar with photo and video enhancement for members to use on their own website, but also an infrastructure so that an event entered once appears on multiple calendars with singular editing resulting in broader exposure. 


 CANVAS Excellence Awards highlighting and rewarding those Hospitality Professionals who go above and beyond for their guests.

Additional Benefits include discounted relationships with Hospitality Businesses.

CANVAS brings our Hospitality Community together and strengthens it! Benefit from it and support it!

Prices: (for 12 months from date of signing)

  • Winery levels:
    • Under 5,000 cases – $750
    • 5,000 – 75,000 cases – $875
    • over 75,000 cases – $1,000
  • Breweries & Spirits $750
  • All other businesses $600
  • Individual Concierges and Tour Guides $75 per year 


Questions? Call:    707 254-5495 or

We look forward to serving you!

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