Mission & Goals
To the degree that everyone who interacts with a guest is networked, informed, and inspired by how much they are learning, they will be the best ambassadors of Wine Country. This, in turn, will encourage guests to return to the Valley's and share positive experiences with friends who may also come to Wine Country. In this way we, the Hospitality Professionals, have the pride of contributing to the economy of Wine Country.
To provide resources, insight, introductions, information and opportunities that enable our hospitality "ambassadors" to provide optimal experiences for our visitors to Wine Country.
To unite and organize the hospitality community of Wine Country (Napa & Sonoma); to be a valued and informed resource to surrounding counties, and be viewed as dynamic ambassadors of Wine Country.